How do people recognise you when your name is not on it?
Services · Logo & Corporate Design
By whatever stays the same. That is the part we build.
Corporate design is not the logo. It is the sum of the decisions that make a catalogue, a trade-show wall, a data sheet and a website look like one company without anybody coordinating them. We develop that for industry, engineering and medical technology — since 1999, out of one building in Regau, Upper Austria.
What is included
The brand
What you stand for, who you say it to, what makes you different. This is the work that comes before the design — and without it a logo stays a pretty mark. For a plant engineering company in Upper Austria this round produced the one idea the later taglines came out of.
The logo
A mark that works at 8 millimetres on a rating plate and two metres high on a trade-show wall — in one colour, embroidered, engraved, on video. You get every version: light, dark, single colour, with and without the descriptor, as vector files with no font dependency.
Colour and type
Defined for every route at once: screen, digital print, offset, spot colour, textile, vinyl. A green that looks right on a monitor and shifts on press costs you an argument every single time. We pick typefaces you are actually licensed to use — on the website, in the catalogue and inside your own building.
The guidelines
Grid, spacing, image language, how languages and formats are handled. Short enough that somebody reads them, precise enough that two different people build the same result from them. For our own concept document that means 12 columns, a 5 mm gutter, fixed spacing steps — numbers, not intentions.
Putting it to work
A corporate design is not made in the presentation, it is made in the first catalogue after it. So we take it straight through: brochure, data sheet, website, stand, advertisement, presentation, signage. Only there do you find out whether the rules hold.
The rollout
When a company changes its look, hundreds of items have to follow — each in several languages, each with its own approval loop. We have run those rollouts more than once, most recently for a machine builder and for several product brands at a healthcare group.
How a project runs
-
1
Listening
Half a day to a day with you on site: management, sales, engineering. What you really sell, who decides on the customer side, what the competition looks like. And we go through what you already have — usually there is more worth keeping than you think.
-
2
One idea
A single sentence everything else can be derived from. It gets agreed before anyone draws anything. Skip this step and you will be arguing about taste later instead of about effect.
-
3
Directions
Two or three routes, each with its reasoning and each shown in use straight away — on a data sheet, a trade-show wall, a screen. A logo on a white page tells you nothing about how it will hold up in everyday use.
-
4
Artwork
The chosen route is finished properly: every logo version, colour values for every output, font licences, grids, templates. The invisible part, and the one most of the hours go into.
-
5
Handover and rollout
You get the package, we walk your team through the rules, and then we convert the material that is already in use. After that you can carry on with us — or without us. Either works.
What you end up with
- Every logo version as a vector file (AI, SVG, EPS, PDF) and as bitmap — pure paths, no font dependency.
- Colour values for screen, digital print, offset and spot colour, each one named.
- The typefaces, with the licensing route for web, print and Office.
- The guidelines as a document somebody will actually read.
- Templates for what you need every day: letterhead, presentation, data sheet, ad formats.
- The open working files. They are yours — including on the day you continue with someone else.
Two examples
Our identity is German. Our customers are not.
Brand, logo, design guidelines and website structure rethought — in English from the first line, because most of the business is export. Plus 3D renderings of the mixing plants for print and web, and one guiding idea that the taglines came out of.
A complete identity: brand strategy, logo, design guidelines, website structure, 3D. We do not name the company — it has never been listed publicly as our client, and that is its call, not ours.
And your own identity?
We are rebuilding it right now. The mark has been reduced to the word ICOM, two continuous bars were added, colour and type are set, the concept document is done. Our managing director is doing the artwork herself.
It is not finished. Changing an identity for yourself takes longer than doing it for a client, because your own work always queues last. We put it here anyway — you learn more from a changeover still in progress than from a polished result.
Happy with your identity and just need someone to apply it properly? That is Graphic Design & Artwork. You would rather see who we work for first? That is on References. And if you are not sure we are a match at all, we have written that down too: Are we the right fit?
Which of these do you actually need?
A conversation settles that faster than a quote. And we will tell you when something is no use to you.
Every enquiry is welcome — including the ones that never turn into a job. We learn something from every conversation. Tell us the problem, we will listen and think it through with you. That is the least anyone should expect.