Who makes sure your advertising sells?
About us · Florian Maderebner
Florian Maderebner
Partner and shareholder, ICOM Media GmbH
Florian Maderebner, MA, is a partner and shareholder of ICOM Media GmbH in Regau, Upper Austria. He joined the agency in 2017 and became a partner in 2025.
Where he comes from
He comes from a family of timber merchants in the Ennstal valley. At the age of five his uncle, a mechanical engineer, gave him an Amiga, and he used it to design sales documents for his grandmother. Later he attended a higher federal college for forestry (HBLA).
Agencies in London and Frankfurt
From 2007 to 2013 he worked in advertising agencies in London and Frankfurt, including Ogilvy & Mather and Leo Burnett, as an account manager and strategist for direct marketing and online. Clients included Siemens, SAP, SportScheck, Fiat and Deutsche Bank; later Stihl and Garmin joined them.
Marketing and sales inside a company
From 2018 to 2026 he was head of marketing at LET Sonnensegel, a premium manufacturer with a B2B focus and digital sales. He built marketing and sales there and handed them to the company’s own team; under his responsibility the company grew from 5 to 30 employees.
What he does at ICOM
He advises clients on strategy, marketing and sales, with a clear view of what advertising is for: marketing is not there to throw leads over the fence, but to build springboards for the sales team. He brings AI into the daily work of the agency and its clients, and helps companies build their own marketing and sales teams.
Education
Bachelor’s degree (B.A.) at FH Wieselburg, Master of Arts in Social Sciences (MA) in Communication, Knowledge, Media at the University of Applied Sciences Upper Austria in Hagenberg (2013). His master’s thesis, in German, is titled “Konzeption, Gestaltung und Evaluierung eines webbasierten Mass Customization Produktkonfigurators für Alpin Ski” (concept, design and evaluation of a web-based mass customization product configurator for alpine skis).
Read the master’s thesis (178 pages, in German)Download PDF (6 MB)
What to ask him about
He is the consultant in the house: strategist and account manager, a specialist in all the usual channels, from mailings and websites to producing high-quality videos. He manages schedules and projects from the first idea to the final approval. Ask him when you want to know which channel actually sells for you, when you want to build your own marketing or sales team, or when you want to use AI so your team gets faster, not more generic.
Back to About us. The others in the house: Sabine Meissner, Johannes Wallmen. What we do is listed under Services.
Which of these do you actually need?
A conversation settles that faster than a quote. And we will tell you when something is no use to you.
Every enquiry is welcome — including the ones that never turn into a job. We learn something from every conversation. Tell us the problem, we will listen and think it through with you. That is the least anyone should expect.